Consumer Search and Stock-out : A Laboratory Experiment

We investigate the overall impact of stock-out on individual consumers' information search behavior through both search-theoretic and experimental approaches. As the probability of stock-out increases, search intensity decreases, while the expected number of searches may increase. Such increases in stock-out probability also deter consumers from participating in the market

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Year of publication:	2020
Authors:	Kittaka, Yuta ; Mikami, Ryo
Publisher:	[S.l.] : SSRN
Subject:	Experiment \| Konsumentenverhalten \| Consumer behaviour \| Suchtheorie \| Search theory \| Informationskosten \| Information costs

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