Consumer Sentiment in Australia: A Replication and Cross‐national Comparison

The recent development of the Consumer Sentiment Scale has provoked a need for international comparison. Consumer sentiment towards marketing in Australia is compared with that in Hong Kong and the cultural explanations for the major differences are presented.

MoreLess

Year of publication:	1990
Authors:	Chan, Eleanor ; Yau, Oliver H.M. ; Chan, Robert
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 24.1990, 10, p. 44-58
Publisher:	MCB UP Ltd
Subject:	Australia \| Hong Kong \| National cultures \| Consumer attitudes \| Marketing mix

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

More details

Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/03090569010137745 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014722968