Consumer Sequential Search: Not Enough or Too Much? Consumer sequential search: Not enough or too much? Both! It depends on how much it costs to search.
| Year of publication: |
2003
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|---|---|
| Authors: | Zwick, Rami ; Rapoport, Amnon ; Chung Lo, Alison King ; Muthukrishnan, A.V. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 22.2003, 4, p. 503-519
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