Consumer social voice in the age of social media : segmentation profiles and relationship marketing strategies
Year of publication: |
January-February 2018
|
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Authors: | Melancon, Joanna Phillips ; Dalakas, Vassilis |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 61.2018, 1, p. 157-167
|
Subject: | Social media | Negative word-of-mouth | Social voice | Consumer complaint | Relationship marketing | Electronic word-of-mouth | Social Web | Social web | Virales Marketing | Viral marketing | Beziehungsmarketing | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management |
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