Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Year of publication: |
2008
|
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Authors: | Dixon, Donald F. |
Published in: |
Critical marketing : issues in contemporary marketing. - Chichester [u.a.] : Wiley, ISBN 978-0-470-51200-5. - 2008, p. 67-83
|
Subject: | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought |
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