Consumer trust and loyalty in e-tail
Cuiping Chen; Matthew O'Brien; Lin Guo
| Year of publication: |
2012
|
|---|---|
| Authors: | Chen, Cuiping ; O'Brien, Matthew ; Guo, Lin |
| Published in: |
Online consumer behavior : theory and research in social media, advertising, and e-tail. - New York [u.a.] : Routledge, ISBN 978-1-84872-969-8. - 2012, p. 297-321
|
| Subject: | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009567785