Consumer uncertainty and purchase decision reversals : theory and evidence
Jeffrey D. Shulman; Marcus Cunha Jr.; Julian K. Saint Clair
| Year of publication: |
2015
|
|---|---|
| Authors: | Shulman, Jeffrey D. ; Cunha, Marcus ; Saint Clair, Julian K. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 4, p. 590-605
|
| Subject: | decision reversal | product returns | service cancellations | reference-dependence | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Theorie | Theory | Entscheidung unter Unsicherheit | Decision under uncertainty |
| Description of contents: | Description [pubsonline.informs.org] |