Consumer value and brand value : rivals or allies in consumer-based brand equity?
Year of publication: |
2016
|
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Authors: | Tasci, Asli D. A. |
Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 21.2016, 5, p. 481-496
|
Subject: | Brand value | Consumer valuer | Consumer-based brand equity (CBBE) | Perceived price | Premium price | Cost | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Preismanagement | Pricing strategy |
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