Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment
Jyrki Isojärvi and Jaakko Aspara
| Year of publication: |
2023
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|---|---|
| Authors: | Isojärvi, Jyrki ; Aspara, Jaakko |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 7, p. 1804-1825
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| Subject: | Banner advertising | Clickthrough | Digital advertising | Field experiment | Online advertising | Organic claims | Organic products | Packaging colour | Price promotions | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Bio-Lebensmittel | Organic food | Werbung | Advertising | Experiment | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-04-2022-0321 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014342168