Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism

Mahnaz Mansoor, Justin Paul

Year of publication:	2022
Authors:	Mansoor, Mahnaz ; Paul, Justin
Subject:	consumers choice behavior \| expected eudaimonic well-being \| green altruism \| green brand awareness \| perceived green brand credibility \| Konsumentenverhalten \| Consumer behaviour \| Altruismus \| Altruism \| Öko-Produkt \| Sustainable product \| Umweltbewusstsein \| Environmental consciousness \| Markenimage \| Brand image \| Markenartikel \| Brand \| Öko-Marketing \| Green marketing \| Zahlungsbereitschaftsanalyse \| Willingness to pay

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1002/bse.2876 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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