Consumers' engagement with social media activation campaigns: Construct conceptualization and scale development
| Year of publication: |
2019
|
|---|---|
| Authors: | Mirbagheri, SeyedAlireza ; Najmi, Manoochehr |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 0742-6046, ZDB-ID 2002068-5. - Vol. 36.2019, 4 (10.01.), p. 376-394
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21185 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012083966