Consumers’ evaluation of brief summary formats of print direct-to-consumer advertisements
Nilesh Bhutada; Aparna Deshpande, Ajit Menon and Matthew Perri
| Year of publication: |
2013
|
|---|---|
| Authors: | Bhutada, Nilesh ; Deshpande, Aparna ; Menon, Ajit ; Perri, Matthew |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 23645404. - Vol. 7.2013, 3, p. 296-312
|
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010185135