Consumers' intentions to spread negative word of mouth about dynamic pricing for services : role of confusion and unfairness perceptions

Silke Bambauer-Sachse, and Ashley Young

Year of publication:	2024
Authors:	Bambauer-Sachse, Silke ; Young, Ashley
Published in:	Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 27.2024, 3, p. 364-380
Subject:	dynamic service pricing \| differential service pricing \| price complexity \| price fairness \| price confusion \| word of mouth \| Virales Marketing \| Viral marketing \| Preismanagement \| Pricing strategy \| Konsumentenverhalten \| Consumer behaviour \| Wahrnehmung \| Perception

freely available

Full text |

More access options

doi.org

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10014580513

A service of the