Consumers' internal categorization structures: an additive tree analysis
| Year of publication: |
2012
|
|---|---|
| Authors: | Eguaras, Raquel Chocarro ; Domezain, Margarita Elorz ; Grijalba, José Miguel Múgica |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 46.2012, 6 (25.5.), p. 760-790
|