Consumers' ?mental accounting? in response to unexpected price savings at the point of sale
Year of publication: |
2006
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Authors: | Ha, Hwan Ho ; Hyun, Jung Suk ; Pae, Jae H. |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 24.2006, 4, p. 406
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