Consumers' optimal experience on commercial web sites : a congruency effect of web atmospheric design and consumers' surfing goal
Fang Wan; Ning Nan; Malcolm Smith
| Year of publication: |
2009
|
|---|---|
| Authors: | Wan, Fang ; Nan, Ning ; Smith, Malcolm C. |
| Published in: |
Contemporary research in e-branding. - Hershey, Pa. : Information Science Reference, ISBN 978-1-59904-815-4. - 2009, p. 78-94
|
| Subject: | Website | Online-Marketing | Internet marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003778173