Consumers' Perceptions of Promotional Framing of Price
Year of publication: |
2000
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Authors: | Sinha, Indrajit ; Smith, Michael F. |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 17.2000, 3, p. 257
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Saved in:
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