Consumers' preference for brand prominence in the context of identity-based consumption for self versus for others : the role of self-construal
Zhe Zhang and Xinyi Liu
| Year of publication: |
2022
|
|---|---|
| Authors: | Zhang, Zhe ; Liu, Xinyi |
| Subject: | Brand prominence | consumers’ preference | identity salience | identity-based consumption | self-construal | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Markenimage | Brand image | Markenartikel | Brand | Experiment | Konsumtheorie | Consumption theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2021.2019600 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013415456