Consumers' preference for foreign products in an emerging market : do family communication patterns play a role?
Abednego Feehi Okoe, Henry Boateng and Thomas Anning-Dorsen
| Year of publication: |
2016
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|---|---|
| Authors: | Okoe, Abednego Feehi ; Boatzeng, Henry ; Anning-Dorson, Thomas |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 8.2016, 2, p. 210-221
|
| Subject: | parental communication patterns | self-esteem | foreign products | consumer preference | Ghana | consumer behaviour | family communication patterns | FCP | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Interne Kommunikation | Internal communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011615356