Consumers' preferences on platform as a service and SAP's engineering response : preprint

Giessmann, Andrea; Feurer, Sven; Schneider, Thomas; Wenzel, Stefan

Platform as a service (PaaS) solutions are changing the way how software is produced, distributed, consumed, and priced. To be competitive on the market, PaaS providers have to be aware of drivers of successful platforms and design or adjust solutions accordingly. Surprisingly, prior research has made little attempt to investigate consumers' preferences on PaaS that influence developers' choice on PaaS solutions. This paper examines this understudied issue through a conjoint study. Based on the results, SAP`s engineering response is present in terms of SAP`s OnDemand Platform, SAP's Business ByDesign Studio, SAP HANA Cloud solution as well as SAP's Store.

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Year of publication:	2015
Authors:	Giessmann, Andrea ; Feurer, Sven ; Schneider, Thomas ; Wenzel, Stefan
Publisher:	[Kiel : ZBW
Subject:	platform-as-a-service \| paas \| enterprise software \| enterprise platform \| app store \| platform business model \| software ecosystem \| Business software (STW) \| Business model (STW) \| Geschäftsmodell \| Business model \| Software \| Softwareindustrie \| Software industry \| Digitale Plattform \| Digital platform \| Electronic Commerce \| E-commerce \| Netzwerkökonomik \| Network economics \| Softwareentwicklung \| Software development \| Betriebliches Informationssystem \| Business intelligence system