Consumers' product-locating behavior: Exploring the application of signal detection theory
| Year of publication: |
2008
|
|---|---|
| Authors: | Liu, Sandra S. ; Chen, Jie ; Melara, Robert D. ; Massara, Francesco |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 25.2008, 6, p. 506-520
|