Consumers' purchasing decisions regarding environmentally friendly products : an empirical analysis of German consumers
Year of publication: |
July 2016
|
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Authors: | Eberhart, Andrea K. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 31.2016, p. 389-397
|
Subject: | Attitude-behavior gap | Green marketing | Organic food | Price | Self-report | Sustainability | Willingness to pay | Schweden | Sweden | Zahlungsbereitschaftsanalyse | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Bio-Lebensmittel | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Lebensmittelpreis | Food price |
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