Consumers' responses to product design : using a semantic priming task to assess automatic understanding of product positioning
Imene Belboula, Claire-Lise Ackermann, Jean-Pierre Mathieu, Caroline Cuny
| Year of publication: |
2019
|
|---|---|
| Authors: | Belboula, Imene ; Ackermann, Claire-Lise ; Mathieu, Jean-Pierre ; Cuny, Caroline |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 61.2019, 2, p. 140-156
|
| Subject: | positioning | product design | Semantic Priming Task | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Semantisches Web | Semantic web | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785318777429 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012172155