Consumers' switching intention towards E-commerce platforms' store-to-store pickup services : the application of the extended PPM model
Year of publication: |
2023
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Authors: | Tsai, Pei-Hsuan ; Tang, Jia-wei |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-20
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Subject: | E-commerce platforms | Store-to-store pickup service | Extended PPM model | Intertia | Switching intention | DEMATEL | DANP | NRM | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Beziehungsmarketing | Relationship marketing |
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