Consumption at the bottom of the pyramid : current state of research and suggestions for future study
Alyce Cardoso Campos, Daniel Carvalho de Rezende, José Willer do Prado, Thaísa Barcellos Pinheiro do Nascimento, Humberto Rodrigues Marques, André Grutzmann
| Year of publication: |
2020
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|---|---|
| Authors: | Campos, Alyce Cardoso ; Rezende, Daniel Carvalho de ; Prado, José Willer do ; Nascimento, Thaísa Barcellos Pinheiro do ; Marques, Humberto Rodrigues ; Grutzmann, André |
| Published in: |
Emerging Markets Journal : EMAJ. - Pittsburgh, Pa. : Univ., ISSN 2158-8708, ZDB-ID 2652243-3. - Vol. 10.2020, 1, p. 40-49
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| Subject: | Bottom of the Pyramid | Low Income | Consumption | Market | Future Research | Niedrigeinkommen | Low income | Entwicklungsländer | Developing countries | Konsumentenverhalten | Consumer behaviour | Armut | Poverty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5195/emaj.2020.192 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012491729