Consumption of branded functional beverages post-COVID pandemic : an empirical investigation in a developing economy using behavioral change models

Thamaraiselvan Natarajan, Jayadevan G.R., and Jegan Jayapal

Year of publication:	2022
Authors:	Natarajan, Thamaraiselvan ; Jayadevan G. R. ; Jayapal, Jegan
Subject:	Branded Functional Beverages \| Çonsumption Behavior \| COVID-19 \| Health Belief Model (HBM) \| Subjective Norms \| Theory of Planned Behavior (TPB) \| Coronavirus \| Konsumentenverhalten \| Consumer behaviour \| Verbrauchereinstellung \| Consumer attitudes \| Markenartikel \| Brand \| Markenführung \| Brand management \| Verhalten \| Behaviour

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