Consumption choices at the macro level
Year of publication: |
1982
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Authors: | Firat, A. Fuat ; Dholakia, Nikhilesh |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 2.1982, 2, p. 6-15
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Subject: | Verbraucher | Marktforschung |
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