Consumption experience outcomes : satisfaction, nostalgia intensity, word-of-mouth communication and behavioural intentions
Amalia Triantafillidou; George Siomkos
| Year of publication: |
2014
|
|---|---|
| Authors: | Triantafillidou, Amalia ; Siomkos, George J. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 31.2014, 6/7, p. 526-540
|
| Subject: | Satisfaction | Behavioural intentions | Consumption experiences | Nostalgia intensity | WOM communication | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Kommunikation | Communication | Verbrauchereinstellung | Consumer attitudes | Arbeitszufriedenheit | Job satisfaction | Emotion | Zufriedenheit |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010459734