Consumption of niche sports : understanding which product attributes predict consumption across different levels of team identification
Jason M. Simmons; T. Christopher Greenwell; Dustin F. Thorn; Marion E. Hambrick; Greg Greenhalgh
| Year of publication: |
2013
|
|---|---|
| Authors: | Simmons, Jason M. ; Greenwell, T. Christopher ; Thorn, Dustin F. ; Hambrick, Marion E. ; Greenhalgh, Greg |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 13.2013, 3/4, p. 239-256
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| Subject: | team identification | niche sports | minor league baseball | MiLB | product attributes | sport consumption | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Sportmarketing | Sports marketing | Profisport | Professional sports | Arbeitsgruppe | Team | Ballsport | Ball game |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010391200