Consumption-related emotions over time : fit between prediction and experience
Year of publication: |
2010
|
---|---|
Authors: | Pollai, Maria ; Hoelzl, Erik ; Possas, Flavia |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 21.2010, 4, p. 397-411
|
Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Österreich | Austria | Großbritannien | United Kingdom |
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