Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Jennifer Lynn Aaker, Verónica Benet-Martínez and Jordi Garolera
Year of publication: |
2010
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Authors: | Aaker, Jennifer ; Benet-Martínez, Verónica ; Garolera, Jordi |
Published in: |
Brand management ; Vol. 2. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 305-338
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Subject: | Japan | Spanien | Spain | Markenimage | Brand image | Kultur | Culture | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Vergleich | Comparison | Soziale Werte | Social values |
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