Contemporary Marketing Practices research program: a review of the first decade
| Year of publication: |
2008
|
|---|---|
| Authors: | Brodie, Roderick J. ; Coviello, Nicole E. ; Winklhofer, Heidi |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 23.2008, 2, p. 84-94
|