Contemporary services marketing management : a reader
ed. by Mark Gabbott ...
| Year of publication: |
1997
|
|---|---|
| Other Persons: | Gabbott, Mark (contributor) |
| Publisher: |
London [u.a.] : Dryden |
| Subject: | Dienstleistung | Marketing | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 537 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-03-099035-1 |
| Classification: | Marketing ; Dienstleistungen: Allgemeines |
| Source: |
Persistent link: https://www.econbiz.de/10004336054