Content analysis of metadata, titles, and abstracts (CAMTA) : application of the method to business and management research

Purpose: This paper offers a “content analysis of metadata, titles, and abstracts” (CAMTA) method underpinned by a newly evolved metadata, title, abstract, introduction, methodology, results, analysis, and discussion (M-TAIMRAD) Framework. Design/methodology/approach: Draws on innovations of content analysis from the field of health- care to offer a pragmatic and transparent method for conducting rigorous and valid research within the field of business and management. Findings: Replicable and valid guidelines for conducting the CAMTA method are offered, including an illustration. This is followed by a critical examination of the potential applications and benefits of the method to the field of business and management research. Originality/value: The CAMTA method enables researchers to assimilate and synthesise metadata, titles and abstracts as a means of identifying grounds for future research and theory development. This will help to advance the field and subsequently benefit the wider readership including fellow academics, practitioners and policymakers. The flexibility of the CAMTA method means that it can be used as a stand-alone method or combined as part of a mixed-methods approach.