Context-dependent product evaluations : an empirical analysis of internet book reviews
Ye Hu & Xinxin Li
| Year of publication: |
2011
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|---|---|
| Authors: | Hu, Ye ; Li, Xinxin |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 25.2011, 3, p. 123-133
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| Subject: | Produktqualität | Product quality | Bewertung | Evaluation | Virales Marketing | Viral marketing | Buch | Book | Buchhandel | Book trade | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009259489