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A multidimensional network approach to strategic communication
O’Connor, Amy, (2020)
Integrierte Unternehmens- und Markenkommunikation : strategische Planung und operative Umsetzung
Bruhn, Manfred, (2003)
Actions speak louder than words : strategic communication and (un)intentional signalling : a semio-pragmatic taxonomy
Palmieri, Rudi, (2023)
Using Judgment Profiles to Compare Advertising Agencies' and Clients' Campaign Values
Murphy, Priscilla, (1996)
Using decision profiles to analyse advertising agency and client conflict
Murphy, Priscilla, (1997)
Rules of the Game for Emerging Market Multinational Companies from China and India
Kothari, Tanvi, (2013)