Context effects and models of preferential choice: implications for consumer behavior
Jerome R. Busemeyer; Rachel Barkan; Shailendra Mehta; Alok Chaturvedi
| Year of publication: |
2007
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|---|---|
| Authors: | Busemeyer, Jerome R. ; Barkan, Rachel ; Mehta, Shailendra ; Chaturvedi, Alok |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 7.2007, 1, p. 39-58
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009870657