Context Effects at Encoding and Judgment in Consumption Settings: The Rob of Cognitive Resources
| Year of publication: |
1997
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|---|---|
| Authors: | Meyers-Levy, Joan ; Tybout, Alice M. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 24.1997, 1, p. 1-14
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