Context effects on older consumers' cognitive age : the role of hedonic versus utilitarian goals
Gianluigi Guido; Cesare Amatulli and Alessandro M. Peluso
| Year of publication: |
2014
|
|---|---|
| Authors: | Guido, Gianluigi ; Amatulli, Cesare ; Peluso, Alessandro M. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 2, p. 103-114
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Emotion | Kognition | Cognition | Biologische Daten | Biological data | Selbstevaluation | Self-assessment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010253356