Contextual marketing based on customer buying pattern in grocery e-commerce : the case of Bigbasket.com (India)
Nesya Vanessa and Arnold Japutra
| Year of publication: |
June 2017
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| Authors: | Vanessa, Nesya ; Japutra, Arnold |
| Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center (MRC), Department of Management, Faculty of Economics, University of Indonesia, ISSN 2085-5044, ZDB-ID 2894978-X. - Vol. 9.2017, 1, p. 56-67
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| Subject: | Contextual Marketing | Purchase Behavior | Customer Buying Pattern | E-commerce | Grocery E-Commerce | Big Data | Electronic Commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Indien | India | Lebensmitteleinzelhandel | Food retailing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011915562