Contextualization of opinion mining as a consumer-oriented brand reputation management tool for the banking industry
Murat Fatih Tuna
| Year of publication: |
2022
|
|---|---|
| Authors: | Tuna, Murat Fatih |
| Published in: |
Digital transformation and new approaches in trade, economics, finance and banking. - Berlin : Peter Lang, ISBN 978-3-631-88496-6. - 2022, p. 241-253
|
| Subject: | Banking Industry | Twitter | Social Media Listening | Text Analytic | Opinion Mining | Social Web | Social web | Bank | Bergbau | Mining | Firmenimage | Corporate reputation | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013448697