Contingency and contextual issues of ethnocentrism-pitched advertisements: A cross-national comparison
Year of publication: |
1998
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Authors: | Jo, Myung-Soo |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 15.1998, 6, p. 447-457
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