Continuance intention in running apps : the moderating effect of relationship norms
Li Keng Cheng, Hsien-Long Huang and Ching-Chi Lai
| Year of publication: |
2022
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|---|---|
| Authors: | Cheng, Li Keng ; Huang, Hsien-Long ; Lai, Ching-Chi |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 23.2022, 1, p. 132-154
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| Subject: | Brand intimacy | Perceived ease of use | Perceived usefulness | Relationship norms | Self-expression | Word of mouth | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenartikel | Brand | Markenführung | Brand management | Mobile Anwendung | Mobile application | Kundenzufriedenheit | Customer satisfaction | Innovationsakzeptanz | Innovation adoption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-08-2020-0143 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012797845