Continuous purchasing data can be collected from individuals - but is it valid?
I. MacGloughlin
| Year of publication: |
1971
|
|---|---|
| Authors: | MacGloughlin, I. |
| Published in: |
From experience to innovation ; Pt. 2. - Amsterdam : ESOMAR. - 1971, p. 317-333
|
| Subject: | Verbrauchsforschung | Panel |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003621783