Contract preference of an online intermediary in the presence of online reviews and cross-channel spillover
Yang Tong, Yina Li, Fei Ye, Ajay Kumar, Kim Hua Tan
| Year of publication: |
2024
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|---|---|
| Authors: | Tong, Yang ; Li, Yina ; Ye, Fei ; Kumar, Ajay ; Tan, Kim Hua |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 45.2024, 8, p. 5867-5882
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| Subject: | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Spillover-Effekt | Spillover effect | Virales Marketing | Viral marketing | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.4320 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015163611