Contractibility, Strategy, and Network Dynamics: From Franchising to Licensing
| Year of publication: |
2012
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|---|---|
| Authors: | Leitmannslehner, Stefan ; Windsperger, Josef |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 19.2012, 4 (1.10.), p. 229-250
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