Contracts, extracontractual incentives, and ex post behavior in franchise channel relationships
Vishal Kashyap, Kersi D. Antia, and Gary L. Frazier
| Year of publication: |
2012
|
|---|---|
| Authors: | Kashyap, Vishal ; Antia, Kersi D. ; Frazier, Gary L. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 2, p. 260-276
|
| Subject: | Vertriebsweg | Distribution channel | Franchising | Prinzipal-Agent-Theorie | Agency theory | Projektbewertung | Project evaluation | Kfz-Industrie | Automotive industry | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009524177