Contractual design and networks performance: empirical evidence from franchising
This article, deals with the links between networks performance and the design of vertical contracts. It provides evidence broadly consistent with the hypothesis that within franchising systems, constraining contracts for the retailers favour a better performance at the network level.
Year of publication: |
2010
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Authors: | Chaudey, Magali ; Fadairo, Muriel |
Published in: |
Applied Economics. - Taylor & Francis Journals, ISSN 0003-6846. - Vol. 42.2010, 4, p. 529-533
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Publisher: |
Taylor & Francis Journals |
Saved in:
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