Contribution of Knowledge Management Practices in Creating Sustainable Competitive Advantage for Business Schools in India

Land, labour, capital, raw materials, innovation, human resources, research and development have all been credited as sources of sustainable competitive advantage (SCA). Yet sources of sustainable competitive advantages continuously change, and transformations in the business environment cause shifts in the sources. A viable method to generate sustainable competitive advantages is knowledge management, and this study empirically links the concept of knowledge management to sustainable competitive advantage. The study investigates how knowledge management practices can be employed to improve strategic positioning and competitiveness in service industries, particularly business schools.