Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment
| Year of publication: |
2000
|
|---|---|
| Authors: | Jap, Sandy D. ; Ganesan, Shankar |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 37.2000, 2, p. 227-245
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